• Lessons for charities

    I came across this article on eConsultancy about the many ways in which Obama harnessed the power of digital in his campaigning, and how charities could use these simple strategies as part of their campaigns, fundraising, marketing.

    It did make me think about how we all (not just charities) need to be monitoring, responding, engaging online - and yes, I do know how time-consuming and resource-intensive it can be! I also know that it can be very effective, and very powerful.

    tictoc has done lots of digital work for charities: we've created virals, Facebook apps, developed websites and campaign microsites, ensured sites elicit donations, run eNewsletter campaigns, carried out Search Engine Optimisation and Pay Per Click marketing campaigns... but I don't think we've done the whole lot for one client. Which just goes to show how at the moment, charities are probably not being quite as joined up and coherent online as they could be.

    Let's not forget that some of these lessons can be learned by businesses and brands too. Online reputation management is becoming a hot topic, and it's something we're starting to work on here at tictoc.

    If you've seen good or bad examples of businesses, brands and charities doing stuff in the digital world, tell us about it!

    By Kate Wooding
    Published: 13 November 2008
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  • Silver lining for etailers

    New research shows that the current economic situation may have a silver lining for etailers - although 64% of respondents said that the economic climate would force them to reduce their overall spending, 56% said that they would continue to shop online as much as they are already, while some will even spend more.

    The report, by E-consultancy, also looks at the importance of price, user-reviews and recommendations for consumers when online shopping.

    Responses show that price comparison sites are becoming more important - the report suggests that retailers should be submitting their product feeds to price comparison engines to take advantage of this - and that user-reviews are also of growing importance, particularly to the younger market (72% of the 25-34 age group said they would be more likely to read online reviews, the figure for over 55s was 53%).

    Matthew Tod, one of the authors of the report, commented "We can see from this report that silver surfers are not into social media or comparison engines and are intending to spend more as the downturn does not touch them. But on the other hand a whole group of more financially pressed people now use social media to make decisions and then comparison engines to find the best deal. Complexity rules and simple strategies will fail if online retailers don't understand this."

    By Kate Wooding
    Published: 15 August 2008
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  • More restaurants, less hunger!

    One of the main objectives for our work with charity Action Against Hunger was to increase the number of restaurtants participating in the Restaurants Against Hunger scheme. We've just had word from our client that we succesfully helped them achieve a 100% increase in participation over the previous year. We feel good about this as it means less hunger in a small, but nonetheless, rewarding way, and it shows the benefit of good design. Well done Paul and Fiona.

    By Super Administrator
    Published: 26 September 2007
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