Muscular Dystrophy Campaign Pavement Art Competition

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The Muscular Dystrophy Campaign, the only UK charity focusing on all muscle diseases, have run a yearly competition for 23 years to encourage children and young people to get together through the creation of pavement art.

Requirements
To develop a micro-site which sits within the new digital Muscular Dystrophy Campaign visual brand to promote the Young Pavement Artists Competition 2009 and encourage participation.

Solution
The micro-site is built around a Flash animated viral widget which allows users to create their own online pavement art for fun. Users can save their drawings, view other users' drawings and rate them! The site is built around a Content Management System to allow in-house moderation and updating.

Features

• Content Management System
• Flash drawing widget
• Viral campaign